Author Archives: docmedia

Could digitisation see the birth of real township retail?

The possibilities presented by digital technology have enormous potential to drive flourishing township economies. The green shoots are already there, something which has been demonstrated by how quickly we made the transition from the offline world to the online world – in everything from #workingfromhome to online shopping, in the wake of COVID-19. Dependency on […]

Thought Council: Township businesses, social media use, SA on ICC

Communications Professional and Founder of PR Powerhouse Lebo Madiba speaks about starting more e-commerce based businesses that cater to townships,  Mongezi Mtati’s topic looks on how to build yourself up as a brand by using digital and social media and political commentator Mapaseka Muroa speaks on how and why it is important for Africa to utilise […]

The next bold step in PR #coronavirusSA

by Lebo Madiba (@Lebonator) Now, more than ever, a new PR agency model is needed as a platform to conceptualise and deliver cohesive campaigns that will guarantee both impact and value. And agility in communications can only be delivered through agility in structure. Command-and-control models that depend on centralised management embedded in slow-moving bureaucracies just can’t […]