I titled March’s blog Learn, Build & Grow and on that note, April had to bring forth growth, a few newly learned tricks accompanied with a fresh perspective on how to build on what I have learned since moving into PR Powerhouse in January 10th.

I signed up for jump start PR seminars and I’m attending my first one on the 25th of May and on that note, I feel I should boast about the In2Summit that I attended with the team, that was quite insightful and it gave me the much-needed opportunity to liaise with industry giants as well as with media personnel. No matter how trivial, there has to be a reason why I am here and I told myself that I’d be damned if I don’t put in the necessary effort to ensure that I reach my full potential as a communications and PR practitioner.

Now that I got that out of the way, I’m glad to say that I haven’t had any mishap last month and I’m even more happy that all our Cricket South Africa activities are advancing at a steady pace, I’ve been doing some aggressive media pitching in between compiling numerous media lists for our various clients, and not to mention media monitoring due to recent economic developments or lack thereof. But in the midst of all of this, the Cricket SA ball has not been dropped (excuse the pun). I have become determined and almost obsessed with my professional advancement and I have my colleagues to thank for this, as young as they are, they all have been able to make noticeable advancements in their professional carriers and that is defiantly something to work towards.

I am also glad that I have been given the chance to assist with other accounts, that will certainly broaden my knowledge-base and that is what growth is about. April has set the pace for the growth that needs to take place in order for me to reach the next level and that’s AE (Account Executive) status.

I’ve spent a lot of time familiarising myself with Mail Chimp, the goal was to get a proper feel of the programme and eventually design the client newsletter for a client of ours called Ansys. After a couple of failed attempts and going back and forth from management back to the drawing board, I’m glad that I finally got the thumbs up and my last draft was given a stamp of approval with minor tweaks needed but the point is progress is being made and forward we go!

There is absolutely no time for slacking, there are days when I feel overwhelmed and that goes without saying, but I know of only one intern before me who has made it past the three-month probation period and even after my learning curves, mishaps and times of self-doubt I am still here ready and willing to move forward and prove myself because I don’t believe that I am here as a passive passenger but as an active participant and that is reason enough to apply myself in everything that I do.


  1. Vuyolwethu
    May 16, 2017 12:23 Reply

    This is a really well written piece, I can almost see the passion and hard work in your face while reading this. Really insightful.

  2. Reneilwe
    May 16, 2017 13:34 Reply

    So inspirational and courageous..
    Super proud Mali.Keep giving us hope while we fight to be recognised in our field as its not easy out there.Push and keep doing great.

  3. Thando
    June 02, 2017 15:21 Reply

    Keep going it sounds like you are doing absolutely fantastic. Well done on your great strides!!!