by Lebo Madiba (@Lebonator) Now, more than ever, a new PR agency model is needed as a platform to conceptualise and deliver cohesive campaigns that will guarantee both impact and value. And agility in communications can only be delivered through agility in structure. Command-and-control models that depend on centralised management embedded in slow-moving bureaucracies just […]
Monthly Archives: August 2020
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The twin disciplines of marketing and PR have always had some crossover. It’s hard to imagine a situation in which any brand with a human element wouldn’t need to incorporate a PR strategy into its wider marketing efforts. Over the past few years, however, the two have been much more closely entwined. For some brands, […]