Mr Price Foundation has appointed PR Powerhouse as its new public relations agency of record, following a competitive pitch process.
The appointment comes as Mr Price Foundation prepares to launch its new long-term strategy, which sets out a bold ambition to empower 500,000 young South Africans by 2035. Building on two decades of impact, the Foundation is entering a new phase of growth, scale, and deeper collaboration.
“PR Powerhouse demonstrated a clear understanding of how to elevate our story and strengthen our engagement with stakeholders,” said Octavius Phukubye, Executive Director of Mr Price Foundation. “Our focus now is on unlocking opportunities at scale and inspiring more partners to join us on the journey to empower half a million young people by 2035.”
“We are proud to partner with Mr Price Foundation at a key moment in its growth. The Foundation’s impact over the past 20 years has been commendable. This next phase demands bold storytelling and meaningful engagement, and we are ready to amplify that work,” said Lebo Madiba, Managing Director of PR Powerhouse.
Mr Price Foundation is an independently registered NPO with a PBO status. It delivers sustainable and meaningful socio-economic impact in line with corporate social investment and ESG objectives for stakeholders. It was founded in 2005 and continues to be anchor funded by Mr Price Group, whose retail brands include Mr Price, Mr Price Home, Mr Price Sport, Yuppie Chef, Sheet Street, Power Fashion, Studio 88 and Miladys. The Foundation focuses on skills development, entrepreneurship development and education development to create multiple pathways to economic participation for young South Africans.