Monthly Archives: April 2025

Exclusive: Lebo Madiba – Trust Engineers: The rise of strategic communicators in an age of AI, conflict and cultural complexity

A quiet revolution is unfolding in the world of communications, one that is less about channels and tools and more about responsibility, trust, and cultural intelligence. Across continents, communicators are being asked to do more than manage reputations; but to navigate geopolitical crises, translate science for public understanding, build societal resilience, and shape narratives in […]

Exclusive: Lebo Madiba – Bell Pottinger’s legacy and the shifting terrain of PR, ethics and geopolitics

The World Communications Forum Association’s Davos Communications Summit is bringing together global communicators to reflect on some of the most urgent challenges facing the public relations (PR) profession today. From the very first session, it was clear that this is not a year for polished case studies or safe conversations. Instead, the summit has taken […]