New entrant in the South African smartphone market, Oppo, which launched in SA last year, is preparing to tame the local market, by becoming the number one phone brand and creating jobs. The Chinese phone manufacturer set out an ambitious plan targeting massive growth in the next five years, as it plans to shake-up the […]
Monthly Archives: March 2021
OPPO is working hard to establish a prominent, permanent presence in the South African smartphone market. This is according to Head of Go-to-market and Operations at OPPO South Africa Liam Faurie, who recently spoke to MyBroadband following the launch of the company’s Reno5 5G smartphone in the country. Faurie’s previous roles included a term of […]
The price point is the key to the likely success of the latest flagship phone to be launched in South Africa. Oppo, the Chinese brand that first appeared in South Africa last year, last night unveiled the Reno5 series, its first high-end device released here. With the local smartphone penetration rate sitting at over 90%, […]
Since the 1990s, the experience economy had become so entrenched in contemporary culture that, until the disruptions of 2020, consumers could hardly imagine a different way of engaging and transacting. Purchasing behaviour driven by creating memorable experiences had become a way of life and was fuelled by the ability to share these experiences on a […]