Author Archives: docmedia

OPPO is working hard to establish a prominent, permanent presence in the South African smartphone market. This is according to Head of Go-to-market and Operations at OPPO South Africa Liam Faurie, who recently spoke to MyBroadband following the launch of the company’s Reno5 5G smartphone in the country. Faurie’s previous roles included a term of […]

The price point is the key to the likely success of the latest flagship phone to be launched in South Africa. Oppo, the Chinese brand that first appeared in South Africa last year, last night unveiled the Reno5 series, its first high-end device released here. With the local smartphone penetration rate sitting at over 90%, […]

Since the 1990s, the experience economy had become so entrenched in contemporary culture that, until the disruptions of 2020, consumers could hardly imagine a different way of engaging and transacting. Purchasing behaviour driven by creating memorable experiences had become a way of life and was fuelled by the ability to share these experiences on a […]

The year 2020 catapulted us all into a new reality; a new way of living and a new way of doing business. This has left us with a heightened sense of vulnerability around such core issues as health, family, work, and financial security. In these uncertain times, how do we look to the year ahead […]

The possibilities presented by digital technology have enormous potential to drive flourishing township economies. The green shoots are already there, something which has been demonstrated by how quickly we made the transition from the offline world to the online world – in everything from #workingfromhome to online shopping, in the wake of COVID-19. Dependency on […]

by Lebo Madiba (@Lebonator) Now, more than ever, a new PR agency model is needed as a platform to conceptualise and deliver cohesive campaigns that will guarantee both impact and value. And agility in communications can only be delivered through agility in structure. Command-and-control models that depend on centralised management embedded in slow-moving bureaucracies just […]

The twin disciplines of marketing and PR have always had some crossover. It’s hard to imagine a situation in which any brand with a human element wouldn’t need to incorporate a PR strategy into its wider marketing efforts. Over the past few years, however, the two have been much more closely entwined. For some brands, […]