PR Powerhouse wins Thungela Resources

Leading PR Agency to focus on building the power of reputation for top mining company Johannesburg: PR Powerhouse, a PR-led integrated marketing and communications agency, has been appointed as the PR agency of record for mining company Thungela Resources. The agency will be handling public relations, financial results communication support, media relations and reputation management for the company over the next three years. Thungela, which listed on both the JSE and the LSE in June 2021, is one of the largest pure-play producers and exporters of thermal coal in South Africa. Operating in the energy sector, the group’s strategic objective is encapsulated in its long-term purpose: to create value together for a shared future responsibly.

“Thungela is defined by its values-focused strategy,” says Lebo Madiba, PR Powerhouse Managing Director. “Recognising the need for global energy security and affordability, it simultaneously recognises the need to address environmental sustainability and is particularly mindful of the social challenges we face in our country today.” Thungela Executive Head of Corporate Affairs, Mpumi Sithole, says “We are excited to have partnered with PR Powerhouse to execute our public relations and media strategy, which is focused on connecting with our shareholders, our stakeholders and the communities in which we do business.”

Like Thungela, PR Powerhouse originated amid the pandemic-induced socio-economic shifts, displaying a profound grasp of the contemporary business landscape marked by dynamic evolution, numerous influential trends influencing strategic decision-making, and a bustling market environment. Our firm’s core focus is on strategic PR tailored to the demands of this evolving business world.

“Within this context, we are dedicated to creating unique, powerful and clear voices for our clients,” says Madiba, “and to managing the value inherent in their reputations. Ultimately, all value flows from a strong reputation that is built on a cohesive and well-understood strategy and culture. From this comes not only the power to secure a strong market position and long-term sustainability but, crucially, also the power to influence.”

“As strategists and consultants, our core function is to help our clients earn – and retain – their moral license to operate,” she says. “In this, it is our role to draw on PR’s roots while also adapting to changing realities, acting as trusted advisors and, above all, offering integrated communications solutions that respond directly to audiences and the issues closest to them.”

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