What exactly is AI, and how does it work?

Artificial Intelligence (AI) has rapidly evolved from a futuristic concept to an integral part of our daily lives. From virtual assistants like Siri and Alexa to advanced machine learning algorithms that drive autonomous vehicles, AI is transforming industries and reshaping how we interact with technology.

But what exactly is AI, and how does it work?

We interviewed Avashnee Moodley, Head Of Marketing at OPPO South Africa on the the rise of AI and how we can use it.

What is the significance of AI in human history?

A: The advent of AI (Artificial Intelligence) has been described as one of the most significant events in human history; a development that will change the way society functions in a profound way. AI’s impact is profound because it has the potential to transform work and productivity, drive innovation and economic growth, and significantly impact society and daily life. However, it also brings ethical and societal challenges that need to be addressed. AI enhances human capabilities, allowing people to achieve more than they could unaided, which marks a pivotal moment in the evolution of technology and its integration into society.

Q: What opportunities and challenges does AI bring to the workplace?

A: AI brings many opportunities to the workplace, such as the potential to create new jobs, enhance productivity, and drive economic growth. It can streamline operations, reduce errors, and lower costs by automating processes and tasks that were previously labor-intensive.

AI also supports better decision-making by providing valuable insights from large volumes of data. However, it also poses challenges, including the risk of job displacement, skill mismatches, and greater inequality.

Ethical and privacy concerns, security risks, and regulatory challenges are also significant issues that need to be addressed. To maximize the benefits of AI while minimizing its drawbacks, businesses and policymakers need to invest in education and training, promote equitable access to AI technologies, and develop robust ethical guidelines for AI deployment.

At OPPO, we are keenly aware of AI’s dual impact. That’s why our devices are designed to complement the human workforce rather than replace it. With OPPO’s AI-driven tools, like voice-activated assistants and real-time data analysis features, employees can streamline their workflows.

Professionals can use AI-powered apps for instant transcription of meetings, advanced task scheduling, and even generating creative content like social media posts or marketing materials. Our aim is to use AI to increase efficiency and creativity in the workplace, helping businesses to thrive in this rapidly changing environment.

Q: How is AI currently being used in the workplace?

A: AI is already being used in many workplace applications to sort and analyze large amounts of data, streamline consumer behaviour analysis, improve record-keeping, enable knowledge management, support digital adoption, provide detailed management reports, analyze benefit options, and provide transcriptions of online meetings. With the introduction of applications such as Chat GPT and DALL-E, AI has entered new territory known as generative AI, which can create original content such as words, images, music, code, or videos in response to user prompts. This technology is being used in industries as diverse as healthcare, agriculture, and financial services, transforming the way business is done by improving efficiency, reducing costs, and driving innovation.

We should see AI as more than just a technological leap—it’s a bridge to the future. By incorporating AI into our devices, we’re not only making them smarter but also enabling users to unlock their full potential. For example, the AI-powered features in our Reno12 Pro enable users to take high-quality photos, automate mundane tasks, and even use AI-assisted creativity tools. Our focus is on creating devices that simplify complex tasks and open up new possibilities, both in everyday life and in the workplace

 

Avashnee Moodley, Head of Marketing at OPPO South Africa

Q: What is generative AI and what are its capabilities?

A: Generative AI is a form of AI that can not only analyze data but also create original content, such as words, images, music, code, or videos, in response to a user prompt or request. Unlike traditional AI, which primarily focuses on analyzing and interpreting data, generative AI can produce new data that it was not explicitly programmed to generate. This includes creating textual content, generating images and art, composing music, generating code, creating videos, and simulating voices. The capabilities of generative AI are vast and varied, enabling it to enhance creativity, productivity, and innovation across numerous fields.

Q: What is generative AI and what are its capabilities?

A: Generative AI is a form of AI that can not only analyze data but also create original content, such as words, images, music, code, or videos, in response to a user prompt or request. Unlike traditional AI, which primarily focuses on analyzing and interpreting data, generative AI can produce new data that it was not explicitly programmed to generate. This includes creating textual content, generating images and art, composing music, generating code, creating videos, and simulating voices. The capabilities of generative AI are vast and varied, enabling it to enhance creativity, productivity, and innovation across numerous fields.

By empowering people with the tools they need, we believe AI can be a force for positive change, driving economic growth and social equity

OPPO’s development of AI features is always centred around the user. In recent years, these efforts have been focused on the two directions of efficient productivity and personalised creativity.

Personalised Creativity: AI Eraser, image quality enhancement, personalised image generation, and emoji generation

Efficient Productivity: Document/recording summarization, document translation, copy/response generation.

“We should see AI as more than just a technological leap—it’s a bridge to the future. By incorporating AI into our devices, we’re not only making them smarter but also enabling users to unlock their full potential. For example, the AI-powered features in our Reno12 Pro enable users to take high-quality photos, automate mundane tasks, and even use AI-assisted creativity tools. Our focus is on creating devices that simplify complex tasks and open up new possibilities, both in everyday life and in the workplace”

We should see AI as more than just a technological leap—it’s a bridge to the future. By incorporating AI into our devices, we’re not only making them smarter but also enabling users to unlock their full potential. For example, the AI-powered features in our Reno12 Pro enable users to take high-quality photos, automate mundane tasks, and even use AI-assisted creativity tools. Our focus is on creating devices that simplify complex tasks and open up new possibilities, both in everyday life and in the workplace

Q: How are AI-enabled smartphones different from traditional smartphones?

A: AI-enabled smartphones differ from traditional smartphones in several key ways. They have more advanced chips specifically designed to run AI applications on the device itself rather than in the cloud, which enhances existing AI capabilities and introduces new functionalities such as large language models (LLMs) and generative AI. This new technology unlocks many advanced features, enabling chatbots to become fully functional virtual assistants that can generate images, write reports, or summarise meetings. AI-enabled smartphones also improve security by processing data locally, reducing the need to send data to the cloud. Additionally, they pave the way for anticipatory computing, where AI learns user behaviour to make devices more intuitive and predictive.

Generative AI brings more possibilities and brand-new experiences to smartphones, leading to a revolution in the full-stack capabilities of smartphones (hardware, interaction, OS, ecosystem), and bringing generational iterations. Currently, we are just taking the first step in exploring AI phones, while AI phones will continue to evolve.

AI Phones have four major capabilities not found on current smartphones:

Efficient computing: AI Phones make more effective use of computing resources to deliver the processing power needed to run Generative AI features

Real world perception: AI Phones can perceive the real world and understand complex information about users and their environments

Self-learning: AI Phones continuously learn and understand users and the world around them to provide more accurate recommendations and more intuitive interaction

Content generation: By processing multimodal inputs and outputs, AI Phones can generate truly original content capable of providing users with creative inspiration and useful information.

Originally Published on: www.news24.com