By winning two golds at the esteemed Davos PR Digital Awards 2024, PR Powerhouse has solidified its position as a digital marketing and public relations pioneer. The agency was the sole agency to receive two gold awards due to its exceptional work on the OPPO Find N2 Flip campaign. The awards, hosted by the World Communication Forum Association (WCFA), celebrate the most innovative and effective PR campaigns worldwide.
PR Powerhouse’s wins in the ‘Best Use of Digital Media’ and ‘Integrated Campaign Excellence’ categories underscore its creative vision and strategic approach to PR and digital marketing. Lebo Madiba, Founder and Managing Director of PR Powerhouse, expressed her pride in the achievement:
“These awards are a testament to the ingenuity and dedication of our team, as well as the strength of our collaboration with OPPO South Africa. The Find N2 Flip campaign was designed to showcase a product and a story of innovation and design that resonates deeply with South African consumers. To have this work recognised globally is both humbling and inspiring.”
Launched between March and November 2023, the OPPO Find N2 Flip campaign won multiple awards and used a 360-degree strategy that included influencer partnerships, digital marketing, public relations, and experiential activations. Among the main highlights were:
- A Multi-Phase Launch Strategy: Combined teaser, launch, and sustain phases with engaging content, impactful media partnerships, and immersive events like hot air ballooning to amplify the brand’s message.
- Rich Mnisi Collaboration: Partnering with renowned designer Rich Mnisi to create exclusive accessories, merging cutting-edge technology with high-end fashion.
- Influencer-Driven Marketing: Leveraging diverse influencers to showcase the phone’s premium features in real-life contexts.
- Audience-Centric Messaging: A targeted campaign highlighting the Find N2 Flip’s user-centric features, from its seamless foldable design to its superfast charging capabilities, tailored to meet South African consumers’ unique needs.
In less than three months, the campaign sold 400 out of 500 limited-edition gadgets, surpassing sales targets, generating over 57 million impressions, and achieving a 98% favourable sentiment rating.
Avashnee Moodley, Head of Marketing at OPPO South Africa, commended PR Powerhouse’s efforts:
Avashnee Moodley, Head of Marketing at OPPO South Africa, commended PR Powerhouse’s efforts:
“This partnership exceeded all expectations. The campaign positioned the Find N2 Flip as a market disruptor and strengthened OPPO’s brand narrative and market share in South Africa. We’re thrilled to see this incredible work recognised on such a prestigious platform.”